Understanding TAT in Guest Posting: What You Need to Know

What is TAT in Guest Posting

TAT is also known as Turnaround time and is important in guest posting. It is the amount of time it takes for a guest post to go from submission to publication. Moreover, TAT is a vital factor for the owner of the website and content creator in the world of guest blogging.

Why is TAT Important in guest postings?

Content Strategy

As we know, every business heavily relies on guest posting to get traffic and build backlinks. If you have a faster TAT it allows you to align your content with ongoing market trends.

Efficiency

Whether you are a guest author or a website owner, you can get a benefit from a shorter TAT. Moreover, it is helpful for guest bloggers to plan their content calendars comfortably and easily. 

Building Relationships

When you consistently give content with a fast TAT, it is helpful to create a relationship with the owner of the website. Furthermore, it leads to more posting opportunities in the future. 

SEO and Backlinking

The purpose of the guest post is to create strong backlinks and get traffic. The faster TAT is helpful to improve search engine ranking easily and quickly. 

Factor Influencing TAT in Guest Posting

Website Guidelines

Whether a website or blog, it has its own guest post guidelines. Moreover, these rules include which type, tone, and format of content they accept. 

Content Review Process

The process of reviewing the content of every website is different. Some websites involve editors and SEO experts which slow down the TAT and ensure the contents cater to high quality standards. 

Content Quality

If your guest post is already submitted and meets the standard of the website then the TAT will be shorter. On the other hand, if your content is not written properly then it requires revision which results in extended turnaround time. 

Must Read: What is Guest Posting in SEO and Why It Matters

Average TAT in Guest Posting

TAT for guest posting does not have any standards because it relies on factors like type of blog and niche. However, on average:

Smaller blog

A TAT for these blogs is around 1 to 2 weeks. Moreover, they have to handle less volume so they can easily review and publish guest posts.

Medium size blog 

A TAT for a medium size blog is normally around 2 to 4 weeks. These blogs receive more submissions as compared to smaller blogs but the process of it is also faster. 

Large blogs

A TAT for these blogs is normally between four weeks to several months if your website has high traffic.

Must Read: Maximize Your Reach with Professional Guest Posting Services

Tips to improve TAT in Guest Posting

Understand the Guidelines

Always keep in mind the submission guidelines that are given by the website. Moreover, if you adhere to word count, style, and format it eliminates the need for revision and reduces delay.

Submit High-Quality Content

It is good for you to submit informative and error-free content. If you provide well-structured content, it reduces the review time and the chances of it being approved and published increase.

Work with Reliable Websites

Always remember to choose websites that are transparent about their TAT. Moreover, if you post your content on a relevant website your business will easily get positive results.

FAQs

What is TAT in guest posting?

It is the time it takes for a guest post to go from submission to publication on a blog or website. Moreover, TAT is also known as Turnaround time. 

How long does TAT usually take?

If your blog is smaller then it takes 1 to 2 weeks and for medium-sized blogs, it normally takes around 2 to 4 weeks. Furthermore, for large blogs, it takes around 4 weeks to several months.

Is it possible for me to speed up the TAT for my guest post?

Yes, you can easily speed up the TAT of your guest post by submitting high-quality and informative content. 

Explain the reason why the TAT is important for guest posting?

A faster TAT allows you to align your content with ongoing market trends and is helpful in creating a relationship with website owners.

Can I find out the TAT for a blog before submitting?

Yes, you can check the submission guidelines of the blog or ask the editor directly for it. However, some blogs also already mention TAT in their guest posting policies.

What causes delays in TAT?

Factors like high submission volume and extensive editorial reviews are reasons for the delay in TAT. So, it is vital to avoid them.